ZEN
KOO


203-530-2097
kooz910@newschool.edu


ABOUT
DESIGNS

ZEN
KOO


203-530-2097
kooz910@newschool.edu


ABOUT
DESIGNS

Type and Mark

A brand system for made-up dining space with a given name and assigned tone of voice, the identity is based on the words "avant-garde" and "healthy," delivered through the design concept.

Design consists of using typography, hierarchy, grid-system, contrast, Illustrator, Photoshop, and Indesign.

 




Designing a system for an imaginative brand with an assigned tone of voice, Public Room is a lively restaurant divided into a dining room and a bookstore, which the bookstore has a coffee shop that provides customers to relax and study while reading novels or magazines. The color choices for the brand are bright primary colors with a bold typeface to reflect the avant-garde element. In contrast to the restaurant's function, the dining room and cafe aim to promote a destressing, slow lifestyle in urban letting customers restore their energy from their busy work.



Design



Applications Design