Type and Mark
A brand system for made-up dining space with a given name and assigned tone of voice, the identity is based on the words "avant-garde" and "healthy," delivered through the design concept.
Design consists of using typography, hierarchy, grid-system, contrast, Illustrator, Photoshop, and Indesign.
A brand system for made-up dining space with a given name and assigned tone of voice, the identity is based on the words "avant-garde" and "healthy," delivered through the design concept.
Design consists of using typography, hierarchy, grid-system, contrast, Illustrator, Photoshop, and Indesign.
![](https://freight.cargo.site/t/original/i/fde8821e754be52110116e19e435bd7ae2936956a67b8c83c566732ca591419a/layout-design.png)
![](https://freight.cargo.site/t/original/i/5b5fa52328e965b5e3cbd45211680f932efab90f116eba7e73794f0497f09789/layout-design2.png)
Designing a system for an imaginative brand with an assigned tone of voice, Public Room is a lively restaurant divided into a dining room and a bookstore, which the bookstore has a coffee shop that provides customers to relax and study while reading novels or magazines. The color choices for the brand are bright primary colors with a bold typeface to reflect the avant-garde element. In contrast to the restaurant's function, the dining room and cafe aim to promote a destressing, slow lifestyle in urban letting customers restore their energy from their busy work.
Design
![](https://freight.cargo.site/t/original/i/8d46a9a61cba97a34e2d92585ad5f14ae4f05f5b039de214747d61889f6db619/layout-design6.png)
Applications Design
![Letterhead](https://freight.cargo.site/t/original/i/8e55f5c3778049c03666b5f16b024d99d609ed51f07a117ae980ca178ebc4852/layout-design4.png)
![Posters](https://freight.cargo.site/t/original/i/d5e521743b07391ae23fdf827e2a515b58f1333b01f3984a96bbd53ea9a94731/layout-design2.png)
![Paper Bag](https://freight.cargo.site/t/original/i/491f08c1ebd867e3da7ccb0e0c529d7db548b2f638782d37e98939686d8cd35c/layout-design3.png)
![Business Card](https://freight.cargo.site/t/original/i/36c3cf2f41dec52160400f0d93e9278ff2c27763243eec5ca254845a472ed5b5/layout-design.png)